586-453-6386
EMILY A. CLEMENTS
Creative
ABOUT ME
Hi there and welcome! My name is Emily and I’m a Creative Professional based in New York City.
Currently, I am a Copywriter & Community Manager at VaynerMedia 'gramming, tweeting, living, and breathing all things for Pepsi social channels.
Prior to Vayner, I was a member of BuzzFeed's Creative team for two and a half years, working across sales, strategic planning, and distribution teams to execute successful native advertising campaigns.
I am an organized, flexible, and detail-oriented industry professional with experience creating content for a variety of formats, platforms, and verticals.
In my personal time, I enjoy writing Star Wars fan-fiction, listening to K-Pop, and saving Pinterest recipes I'll probably never make.
EXPERIENCE
VaynerMedia, New York, NY – Digital Ad Agency
Copywriter/Community Manager, March 2019 – Present
Create engaging always-on social content for PepsiCo brands catered to a variety of audiences.
Track social trends to execute relevant daily real-time opps for Pepsi social channels.
Utilize data/analytics tools to curate content and track the success of organic content.
Develop Pepsi tone through consistent community management.
Collaborate with PepsiCo teams to write and pitch full-length campaigns.
BuzzFeed.com, New York, NY – Internet News Media Company
Creative Writer, December 2017 – January 2019
Served as lead writer over the course of large-scale campaigns.
Collaborated with strat/sales teams to develop product mix recommendations to meet RFP objectives.
Produced ad products such as Instagram stories utilizing influencer talent, turnkey display units, and custom social assets.
Incorporated data/analytics into pre and post sale processes to optimize content for specific audiences.
Directed branded photo shoots under the CPG: Food/Bev verticals.
Associate Creative Writer, August 2016 – December 2017
Created authentic, shareable, branded content for BuzzFeed audiences.
Represented Creative during kick off calls, in-person client pitches, and brainstorms.
Developed design skills such as GIF, photo, and video editing.
Executed custom illustrated and animated products in collaboration with design leads.
Other Experience:
Homestay English Teacher, Tokyo, Japan, June 2015 – September 2015
Provided daily, specialized English lessons for a Japanese entrepreneur and his family.
Translated and proofread documents and emails.
