EMILY A. CLEMENTS
CREATIVE
Hey, Hi, Hello!
Welcome to my site! My name is Emily and I’m a NYC-based creative.
Currently, I am a Senior Branded Writer on BuzzFeed's Creative team, coming up with strategic pitches in pre-sale, writing buzzy content in post-sale, and overseeing branded Editorial Article Sponsorship opportunities on BuzzFeed.com.
Before BuzzFeed, I was a Copywriter & Community Manager at VaynerMedia, 'gramming, tweeting, living, and breathing all things for Pepsi social channels.
Whether it's viral listicles and quizzes, hit tweets, multi-story IG posts, punchy social copy, efficient community management, monitoring campaign performance, or navigating the wild frontier of AI-generated content, no job is too big or small.
With over 7 years in the creative game, I'm an organized, flexible, and detail-oriented industry pro ready to take on any challenge no matter the format, platform, or vertical.
In my personal time, I write Star Wars fan-fiction, stream Bravo podcasts 24/7, obsess over the latest K-Pop releases, and save ambitious Pinterest recipes I never end up making.
EXPERIENCE
BuzzFeed Inc., New York, NY – Internet News Media Company
Senior Writer, Branded Content, May 2021-Present
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Work across Creative, Sales, Design, Photography, Distribution, and Legal teams to lead BuzzFeed and HuffPost branded marketing campaigns.
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Craft and revise strategic pitches in pre-sale to improve sell-through rate.
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Create articles, quizzes, longform essays, talent interviews, microsites, display units, short-form video assets, and creator content in post-sale.
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Oversee BuzzFeed Editorial Sponsorship opportunities from pitch to publish alongside Editorial teams.
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Evaluate performance data and audience engagement to improve BuzzFeed branded offerings.
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Utilize AI tools to assist in content creation.
VaynerMedia, New York, NY – Digital Ad Agency
Copywriter/Social Media Manager, March 2019 – April 2021
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Produced always-on social content for PepsiCo brands.
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Engaged with fans through consistent community management on a variety of platforms.
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Formulated response matrices for large-scale events like new product launches, external partnership announcements, and the Pepsi SuperBowl Halftime Show.
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Managed PepsiCo evergreen and campaign content calendars.
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Tracked social trends to execute daily, real-time opps for Pepsi social channels.
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Utilized analytics tools to curate and track the success of organic content.
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Collaborated with the larger PepsiCo team to write and pitch full-length campaigns.
BuzzFeed Inc., New York, NY – Internet News Media Company
Branded Writer, August 2016 – January 2019
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Wrote authentic, shareable, branded content that met the need of a client’s RFP while staying true to the BuzzFeed voice.
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Pitched product mix recommendations based on RFP objectives.
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Developed ad products such as Instagram stories utilizing creator talent, turnkey display units, and custom social assets.
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Assisted Design team in creating assets (GIFs, thumbnails, and social) to use in pitches and branded content.
THINGS I'VE MADE
