EMILY A. CLEMENTS
Hi there and welcome! My name is Emily and I’m a Creative Professional based in New York City.
Currently, I am a Copywriter & Community Manager at VaynerMedia 'gramming, tweeting, living, and breathing all things for Pepsi social channels.
Prior to Vayner, I was a member of BuzzFeed's Creative team for two and a half years, working across sales, strategic planning, and distribution teams to execute successful native advertising campaigns.
I am an organized, flexible, and detail-oriented industry professional with experience creating content for a variety of formats, platforms, and verticals.
In my personal time, I enjoy writing Star Wars fan-fiction, listening to K-Pop, and saving Pinterest recipes I'll probably never make.
VaynerMedia, New York, NY – Digital Ad Agency
Copywriter/Community Manager, March 2019 – Present
Create engaging always-on social content for PepsiCo brands catered to a variety of audiences.
Track social trends to execute relevant daily real-time opps for Pepsi social channels.
Utilize data/analytics tools to curate content and track the success of organic content.
Develop Pepsi tone through consistent community management.
Collaborate with PepsiCo teams to write and pitch full-length campaigns.
BuzzFeed.com, New York, NY – Internet News Media Company
Creative Writer, December 2017 – January 2019
Served as lead writer over the course of large-scale campaigns.
Collaborated with strat/sales teams to develop product mix recommendations to meet RFP objectives.
Produced ad products such as Instagram stories utilizing influencer talent, turnkey display units, and custom social assets.
Incorporated data/analytics into pre and post sale processes to optimize content for specific audiences.
Directed branded photo shoots under the CPG: Food/Bev verticals.
Associate Creative Writer, August 2016 – December 2017
Created authentic, shareable, branded content for BuzzFeed audiences.
Represented Creative during kick off calls, in-person client pitches, and brainstorms.
Developed design skills such as GIF, photo, and video editing.
Executed custom illustrated and animated products in collaboration with design leads.
Homestay English Teacher, Tokyo, Japan, June 2015 – September 2015
Provided daily, specialized English lessons for a Japanese entrepreneur and his family.
Translated and proofread documents and emails.