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Hi there and welcome! My name is Emily and I’m a Creative Professional based in New York City.

Currently, I am a Copywriter & Community Manager at VaynerMedia 'gramming, tweeting, living, and breathing all things for Pepsi social channels. 

Prior to Vayner, I was a member of BuzzFeed's Creative team for two and a half years, working across sales, strategic planning, and distribution teams to execute successful native advertising campaigns. 

I am an organized, flexible, and detail-oriented industry professional with experience creating content for a variety of formats, platforms, and verticals. 

In my personal time, I enjoy writing Star Wars fan-fiction, listening to K-Pop, and saving Pinterest recipes I'll probably never make.

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VaynerMedia, New York, NY ­– Digital Ad Agency

Copywriter/Community Manager, March 2019 – Present

  • Create engaging always-on social content for PepsiCo brands catered to a variety of audiences.

  • Track social trends to execute relevant daily real-time opps for Pepsi social channels.

  • Utilize data/analytics tools to curate content and track the success of organic content.

  • Develop Pepsi tone through consistent community management.

  • Collaborate with PepsiCo teams to write and pitch full-length campaigns., New York, NY – Internet News Media Company

Creative Writer, December 2017 – January 2019

  • Served as lead writer over the course of large-scale campaigns.

  • Collaborated with strat/sales teams to develop product mix recommendations to meet RFP objectives.

  • Produced ad products such as Instagram stories utilizing influencer talent, turnkey display units, and custom social assets.

  • Incorporated data/analytics into pre and post sale processes to optimize content for specific audiences.

  • Directed branded photo shoots under the CPG: Food/Bev verticals.

Associate Creative Writer, August 2016 – December 2017

  • Created authentic, shareable, branded content for BuzzFeed audiences.

  • Represented Creative during kick off calls, in-person client pitches, and brainstorms.

  • Developed design skills such as GIF, photo, and video editing.

  • Executed custom illustrated and animated products in collaboration with design leads.

Other Experience:​

Homestay English Teacher, Tokyo, Japan, June 2015 – September 2015

  • Provided daily, specialized English lessons for a Japanese entrepreneur and his family.

  • Translated and proofread documents and emails.

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