SPONSORSHIPS

Editorial Article Sponsorships allow brands to access the highly engaged BuzzFeed community with 100% SOV on a hand-picked selection of content curated to a custom page.

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As Sponsorship Lead, I managed the entire product and sponsorship process, from determining presale package strategies and vetting articles for brand safety with editorial leads to monitoring live campaign performance with distribution teams.

 

I also  worked closely with sales to expand sponsorship offerings, refresh go-to-market materials, and build strong client relationships, leading to year-over-year revenue increases.