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As a Senior Branded Writer, I led BuzzFeed and HuffPost co-branded campaigns from ideation to publication, working closely with the design, strategy, and sales teams.

 

My work encompassed a range of formats, including quick social copy, viral listicles and quizzes, engaging short-form videos, AI-generated content, and creator collaborations.

 

Every project I worked on centered on a simple goal: ensuring the content resonated with the audience (and, of course client KPIs, too).​