Eli Lilly
Given Eli Lilly Masterbrand's lengthy review periods for custom content, BuzzFeed was tasked with crafting a campaign that engaged authentically with multicultural audiences during tentpole events. Utilizing turnkey and high-impact solutions with RON Display packages, first-to-market access to BuzzFeed Topic Pages, HuffPost Flip Your Feed products, BuzzFeed aligned Eli Lilley with the best coverage around major social moments like the Oscars, Grammys, Olympics, and Paralympics. With over 124% overall delivery, $500K of added value, and 158K+ clicks to Eli Lilly landing pages, these executions showed the power of an engaged audience and organic content.
BuzzFeed Trending Topic Pages
Trending Topic Pages allow brands to avoid ad blindness and reach folks in a discovery mindset. Readers can interact with widgets, leave comments, respond to polls, and more to to engage with the moments that matter most to them. In addition to 100% SOV on the hub page, Eli Lilly display assets appeared alongside thematic, trending articles.
HuffPost Flip Your Feed Takeover
This Flip Your Feed Takeover provided Eli Lilly with a custom curated branded destination on the HuffPost homepage that natively amplifed assets at 100% SOV for the Paralympics opening and closing ceremonies.