Campaigns

To maximize relevance and engagement for Home Depot, the creative team strategically aligned content, formats, platforms, and flighting with life state moments that mattered to BuzzFeed audiences.

Building on a year of one-off activations, the BuzzFeed team proactively pitched and executed a unified 2023 campaign that integrated State Farm's messaging with a strategic mix of custom content and display activations.

Eli Lilly and BuzzFeed Inc. partnered together to inspire authentic conversations about healthcare innovation by leveraging trusted multicultural brands. We amplified Lilly’s Masterbrand creative by strategically surrounding premier evergreen and major tentpole editorial that resonated with our audiences.

The amount of facts surrounding hydroelectric power will make you say: "Dam!" Over the years, BuzzFeed cultivated a returning relationship with Northwest River Partners to inform and entertain audiences on the importance of hydropower.

Leveraging social listening and fan demand as Community Manager, this real-time campaign turned boots on the ground audience insights into a viral moment  that brought Crystal Pepsi Back in an unexpected way for a Valentine's Day activation. 

Observing that K-Pop content consistently drove peak engagement, Pepsi authentically joined the conversation to turn cultural insight into a moment of inclusivity.

Through a recurring partnership with Visit Kentucky, we took a "test and learn" approach that identified the high-performing BuzzFeed formats needed to effectively highlight the state's nine key regions.

Coming soon!