Campaigns

To maximize relevance and engagement for Home Depot, the creative team strategically aligned content, formats, platforms, and flighting with life state moments that mattered to BuzzFeed audiences.

Building on a year of one-off activations, the BuzzFeed team proactively pitched and executed a unified 2023 campaign that integrated State Farm's messaging with a strategic mix of custom content and display activations.

Through a recurring partnership with Visit Kentucky, we took a "test and learn" approach that identified the high-performing BuzzFeed formats needed to effectively highlight the state's nine key regions.

Coming soon!

Leveraging social listening and fan demand as Community Manager, this real-time campaign turned boots on the ground audience insights into a viral moment  that brought Crystal Pepsi Back in an unexpected way for a Valentine's Day activation. 

Observing that K-Pop content consistently drove peak engagement, Pepsi authentically joined the conversation to turn cultural insight into a moment of inclusivity.

Coming soon!

Coming soon!