Home Depot
Elevating Home Depot through life stage moments, the BuzzFeed team anchored this campaign around seasonal executions: Summer Homeownership, Back To School, and Holiday Shopping. To target millennials, we utilized multiple formats and platforms to ensure maximum reach with the BuzzFeed audience.
As early summer marked the peak of home buying season, this BuzzFeed Editorial Sponsorship curated brand-safe resources into a comprehensive content hub to empower homeowners at every stage of the. Articles and the hub page received 100% SOV on all display units.
From throw pillows to light displays, this shoppable product roundup spoke to new and seasoned homeowners looking to level up their holiday decor.
To further capitalize on holiday shopping, this commerce article featured Home Depot products that would make great gifts for homeowners or inspire homeowners to add to their wishlists.
Tapping the BuzzFeed Creator Janna Macatangay, this TikTok Vertical Creator Video featured Janna's Home Depot haul to show there are products for renters as well.
Whether you’re starting out in your first place or shifting to the next stage of adulthood, everyone has a DIY vibe. This custom BuzzCut (short form video asset) tied identity with mini collections of Home Depot products.
As a play on the popular TikTok meme/audio, this BuzzCut animated a scene where a homeowner completed up a small project set to the encouraging Home Depot theme song.